The Salvation Army has announced that the non-profit organization will launch its annual Christmas initiative on Nov. 18 to raise $300,000.This gives the regional organization 31 days to raise over a quarter of a million dollars. The Salvation Army leaders say the inability to meet this goal would result in program cutbacks.Donating will be made easy for the Red Kettle Drive. Volunteers who stand in front of area grocery stores not only will accept cash, but also Apple Pay and QR codes.