With the goal of rasiing more than 1.5 million dollars, the United Way of East Tennessee Highlands will launch its annual fundraising campaign on Thursday.United Way team members, officials of local companies and community leaders will officially kick off the 2021 campaign at 11 a.m. during a tailgate picnic event in the parking lot behind HomeTrust Bank, on Roan Street at the corner of Falcon Street and Mockingbird Lane.